A strong web presence and complementary branding is key for any business to strive in today’s world. Premium domain names give your business the platform needed to be located by consumers already searching for you. Owning a domain name that illustrates your company's industry goes a long way in helping potential customers to locate and identify with your business. It let's them memorise you instantly, and it let's you secure and own your brands entire niche through a single premium purchase.
Ever since the first domain name was registered in 1985, they have become strong commodities that have consistently increased in value, reaching sale figures up to and exceeding tens of millions of U.S. dollars. These are not 'one off' situations, these are re-occurring sale figures, simply because companies understand and appreciate the value that domains offer to
their businesses. To date, the highest recorded domain sale is 'LasVegas.com', which sold for $90 million. It is undeniable that domains are offering companies a substantial return on their investment.
Having a domain name that reflects your company and brand grants customers an instant sense of trust and authority. They will be significantly more incentivised to do business with 'www.Business.com', compared to 'www.My-Business-123.biz". That's just fact.
Premium domain names market and advertise themselves. Once registered, these domain names are set in stone and are active around the clock. It's no surprise that they come with added marketing advantages. After acquiring a premium domain, you can expect to see a spike in web traffic due to your domain being a prominent result on search engines. Generating a consistent flow of customers directly to your business' landing page. Advertising in newspapers and other publications, on TV, or via online adverts are great ways of marketing your business but they have one big flaw: once you stop paying for the advert, the traffic slows down and eventually comes to a halt. A premium domain is a one-time investment that will generate results forever.
More people are using the internet now than ever before, offering businesses an unparalleled audience which simply wasn’t accessible formerly. We have come to live in a generation where the online world has an ever-increasing influence. It has become a necessity to everyday living. The internet has connected the world and has given every individual a platform to become a leader of the future. Owning your premium domain name gives you the global access that could take your business from nothing to everything.
Domains are liquid assets, they are bought and sold very quickly with straightforward legality and minimal paperwork. If circumstances change and your company sees the need to liquidate your domain name assets quickly, it would not be an issue for you. The domain market has a quick turnover and premium domains can get snapped up as soon as they hit the market. There will always be another investor lined up for your domain, minimising your risk and eliminating your exposure.
Owning the right domain name comes with perks. You will be able to create professional company email addresses registered to your domain, that your consumers will be able to identify with your company. You can forward multiple sub-domains to your primary domain to increase traffic flow. Advertising will become streamline, as you will be able to forward your primary domain to pages or products on your site for consumers to notice. Premium domains speak for themselves and are easily remembered when paired with business cards and marketing material.
Having the exact, precise domain name for your brand will set you apart from the competition. It will give you a platform to dominate the online space of your niche, leaving your competitors to opt for subprime and second-rate domains. While your competitors are limiting their level of online presence and in the process missing out on bulk traffic - your company will be leading from the top.
What happens so often in the web industry is a reputable company will write an article linking a particular premium domain name to the business that they are writing about - only for all that traffic to be directed to the wrong place. All because that secondary business doesn't actually own their premium domain name. Businesses and companies will assume that your company owns the premium .com domain that captures your brand - and so when they link to that premium domain name and you don't actually own it, you miss out on all that potential traffic. That's why owning your premium .com domain name allows companies to link to you, without sending the traffic in the wrong direction.
Premium keywords are already consistently getting tens and hundreds of thousands of searches each month via web search engines. Now imagine that you own the domain name that matches with the premium keywords already being searched. You instantly position your business for success - you allow all those tens and hundreds of thousands of people searching for a keyword to land directly upon your business, turning thousands of people into potential customers, drastically increasing revenue each month.
It's a proven fact that premium domain names rank highly in search engines over poorer quality domains. If you own the premium exact match domain name that represents your brand, you are instantly allowing people to reach you when they search through search engines. Search engine sites like Google will acknowledge instantaneously the authority that a premium domain name provides, and they will position you at the very top of their search results. That leads to self flowing traffic and huge business growth. If Google recognises your brand as a premium brand, so will your customers.
Owning the premium domain name for your brand can protect your company from a number of factors. It prevents other companies from securing the domain name and dominating under the same keywords as you. It also protects your business from leaked traffic. There have been multiple instances where companies who own the long-tailed keyword domain of their brand have spent millions in advertising, and a huge portion of their traffic was leaked up to the top companies who owned the premium domain name under the same keyword. By securing your premium domain name, you prevent leaked traffic, and you also gain traffic from other companies underneath operating under the same keyword as you leaking their traffic to you.
Purchasing the right premium domain name is like purchasing a turnkey business ready made for you in a box. There are already hundreds of thousands of people searching the premium keyword terms that represent your business into Google, and there are plenty of advertisers out there ready to pay out companies for hosting businesses in those particular niches, let alone the income from selling any services or products that you provide. Once you own your premium exact match domain name and you are positioned well on Search engines, it's all a numbers game from there. All those hundreds of thousands of people searching for you and landing on your page, multiplied by the cost of your product and by the cost of what advertisers pay out - it's easy to see how a ROI can be made within months.
The demand for premium domain names is rapidly increasing. Companies are competing each day to land their businesses on the best digital assets available. Securing your premium domain name today will leave you secured for the rest of time. You will be the predominant controller and influencer of your niche, and you will be known as the leading brand around your industry - leading its direction and growth. You will not have to compete any more to be the best, as you will have already secured the best possible digital investment for your company.
There is only one king premium domain in a niche. And yet there are thousands of companies who have businesses and brands built around that niche. If you own the premium keyword domain name of your niche, you instantly set yourself aside from the thousands that compete with you. You dominate and you own that entire niche. There is no further explaining necessary when explaining who you are or what your brand is - you simply state your domain name and people will instantly recognise you. Whereas your competitors will be left having to give justifications as to who they are and why they’re not the premium keyword that they’re branded around.
If you own the long tailed domain name of your brand, it’s very easy (and likely!) that another brand will swoop in and secure the premium version of the domain name, effectively making your brand and company irrelevant – because THEY will be known as the niche dominator for that keyword. Avoid being made irrelevant by securing the premium domain name that your business is built around.
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